SEO for Better Traffic

SEO for Better Traffic

One of the reasons that you need a successful SEO campaign for your website is so that you get more traffic.  Ranking higher means more people see your site and click on your links in the search results page.  That still means that you need to do SEO right for better traffic and here’s how we do that.

Content

Your site content needs to be on point and engaging, it has to help people understand what your site is all about. Premier SEO experts have been saying for years that content is king so don’t underestimate the need for good content.  You need to make sure that the keywords that you are trying to rank for are included in your content.  You need to get the technical aspects right too, use tags and headings to break your articles up into manageable chunks.  You also need to be careful not to overuse your keywords or you can get penalized for it.

Keywords

Keywords are the backbone of any SEO campaign.  Once you have done your keyword research and have targeted keywords that you want to rank for you need to know where to put them.  Aside from in the body of your articles you should also place them in the titles, subheadings and in your meta description.  This also helps search engines to figure out what your site is about.

Interlinking and Citations

When you post content to your site you can link to other pages on your site.  This helps readers to find other interesting pieces of content and it helps bots to crawl your site.  You can also link out to authority sites within your niche.  Let’s say for example your site is about health, if you want to cite your source you may end up linking to an article on WebMD or an authority site like that.

Update Your Content Regularly

Search engines, Google in particular, like sites that update content regularly so you should post regular content on your site.  More content can help you rank for more keywords.  Set a regular schedule to add more content and update your site regularly.  If you run out of ideas just check in Facebook groups or on Quora for questions that people are asking concerning your niche, then create posts that answer those questions.

Don’t Forget Your Meta Descriptions

Each and every page on your site should have a meta description that includes your keywords.  It can help people to choose your page when they are scrolling through the search results.  That means more traffic and that is what you ultimately want.

Do You Know Your Rankings

 

Do you know rankings for vital keywords?  Is it on the first page of the Google search results at least, it is somewhere back on page 4 or 5 then visitors are going to have a really hard time finding it.  Where you rank and for which terms is something that every site owner should know.  Higher rankings equal more traffic and traffic is what you need to boost your bottom line.

How Customers Search

Google has been around for more than 20 years now and people are smarter about how they search for a product or service and they expect better results as a consequence.  Let’s look at local search results for a minute, most businesses rely on local search results to bring them new businesses.  Customers rely on Google having accurate local results for when you do a search.

Local Search

Local search marketing isn’t something that your business can afford to overlook even if you sell globally.  Starting your marketing efforts on the local level and expanding as you grow can help increase your market share and shield you from economic downtimes that can plague local economies.  There are sophisticated marketing campaigns that can help you to improve your rankings at the local level thus boosting your business growth.

Competitive Edge

You should not only know your rankings for your keywords but you should also know where your competitors stand as well.  There are tools like SEMrush and aHrefs that can help you analyze SEO competition so you can overtake their positions on the search results page.  Tracking as much data as possible will give you a competitive advantage and show you where you need to make improvements on your site.  When it comes to small local businesses that competitive advantage may be the difference between your business succeeding and you having to close your doors.

Tracking Your Keywords

You should be tracking your keywords on a weekly or monthly basis to see where your site stands and how you increase your SEO traffic.  There are a handful of tools that will track your keywords so you can see if there is any movement.  At the same time you should also have Google Analytics installed so you have an understanding of where your traffic is coming from.

SEO is an ongoing process, it needs constant monitoring and tracking so you know exactly how your website is doing, how you compare to competition and just where to make improvements.