For a long time, search engine optimization simply was what it was. However, it’s now divided into things like national search engine optimization and local search engine optimization. When it comes to promoting the website for your business, you have to decide which avenue you want to take in terms of the SEO you get involved in.

Keep reading to learn the differences between local Miami and national SEO, and the advantages and disadvantages that each one brings about.

The only real difference between local Miami SEO versus national SEO is that in the case of local SEO, the name of a place is added to the search string or keywords that users put into search engines. For instance, if they type in ’emergency plumbers,’ they would likely get national results in their search listings, although some search engines like Google will prioritize emergency plumbers that are geographically close to them. However, those rankings are based more on their IP address, which if they use a VPN or have an Internet service provider who is found away from them, would result in listings for a location other than where they are.

On the other hand, it would be considered a local search if they put in ’emergency plumbers near me’ or ’emergency plumbers city-state’ and the like. They might even list their county or the neighborhood within the bigger city that they are in. The national listings would usually get blocked out unless there were local franchises of a chain, and only local plumbers would show up.

Hiring a Miami SEO expert for local search engine optimization has some obvious benefits. If your customer base or service area is only in your local community, then it saves money and time to the only market to them. Why would anyone in other cities or states need to know you exist?

On the other hand, if you don’t have a community-centric business, but possibly instead offer some online service or even products you can ship anywhere, then by going only local, you could be missing out on a significant market. This is especially true if you have a niche product that no one else does.

As stated already, doing national SEO can mean reaching out to potential customers and opportunities across the country, if that applies to your business model. Alternatively, you would find yourself competing with everyone else across the country and not just in your immediate area, so getting ranked for some keywords can get complicated very quickly, meaning that SEO wouldn’t quite prove worth the time and effort.

If you’re debating about local SEO versus social SEO, you now know what each entails, what each offers, and what the potential drawbacks are. Based on what your kind of business is explicitly, the decision of which one to go after might be quite obvious. On the other hand, if both of them hold merit, then you’ve certainly got a decision to make. Hopefully, the information presented here makes your path ahead clear, comfortable, and successful.

 

Do you know rankings for vital keywords?  Is it on the first page of the Google search results at least, it is somewhere back on page 4 or 5 then visitors are going to have a really hard time finding it.  Where you rank and for which terms is something that every site owner should know.  Higher rankings equal more traffic and traffic is what you need to boost your bottom line.

How Customers Search

Google has been around for more than 20 years now and people are smarter about how they search for a product or service and they expect better results as a consequence.  Let’s look at local search results for a minute, most businesses rely on local search results to bring them new businesses.  Customers rely on Google having accurate local results for when you do a search.

Local Search

Local search marketing isn’t something that your business can afford to overlook even if you sell globally.  Starting your marketing efforts on the local level and expanding as you grow can help increase your market share and shield you from economic downtimes that can plague local economies.  There are sophisticated marketing campaigns that can help you to improve your rankings at the local level thus boosting your business growth.

Competitive Edge

You should not only know your rankings for your keywords but you should also know where your competitors stand as well.  There are tools like SEMrush and aHrefs that can help you analyze SEO competition so you can overtake their positions on the search results page.  Tracking as much data as possible will give you a competitive advantage and show you where you need to make improvements on your site.  When it comes to small local businesses that competitive advantage may be the difference between your business succeeding and you having to close your doors.

Tracking Your Keywords

You should be tracking your keywords on a weekly or monthly basis to see where your site stands and how you increase your SEO traffic.  There are a handful of tools that will track your keywords so you can see if there is any movement.  At the same time you should also have Google Analytics installed so you have an understanding of where your traffic is coming from.

SEO is an ongoing process, it needs constant monitoring and tracking so you know exactly how your website is doing, how you compare to competition and just where to make improvements.